(5 minute read)

For fashion brands, e-commerce has unlocked global reach, faster growth, and direct-to-consumer relationships. But it has also created one of the industry’s most expensive operational challenges: returns.

Across apparel e-commerce, poor fit remains one of the leading causes of product returns. According to a 2026 study by Coresight Research, up to 70% of shoppers cite ‘Size or Fit’ as the main reasons for returning apparel items purchased online.

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